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This phase focuses on market analysis and the development of a company’s export strategy and plan. It includes two registered SAQA unit standards (US 243218, US 243215) that provide a total of 12 credits towards the National Certification: Export Administration (SAQA ID: 96401) qualification.

The training covers the following topics:
• Market research to gather data from external sources and within the company
• Competitor analysis
• An investigation of the existing import infrastructure of the target market country(ies)
• Air, rail, harbour and road, distribution, banking, financial, e-commerce and communications networks
• Product and/or service tests and demonstrations
• Development of strategies, including:
market entry strategy
product strategy
pricing strategy
promotion strategy
Distribution strategy
• Development and management of an export marketing plan

Intended outcome: Development of an export marketing plan

 

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Days
Hours
Minutes
Seconds
  • This event has passed.
  • Start Time
    9:00am
  • Finish Time
    5:00pm
  • Organizer
    DTIC
  • Location
    Kingsmead Office Park Kingsmead Boulevard 1 Arundel Close, Stalwart Simelane St
    Durban, KZN 4001 South Africa
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